Money doesn’t have to be complicated.  Help your people navigate personal finance with ease.

Personal Finance Writing focused on compassion and empowerment

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Your target audience Doesn’t need (or want) another finance Bro giving them money advice.

You’re here because you want your personal finance brand to reach the people who need it most. Swap outdated, jargon-filled finance content for pieces the average person relates to. 

If this sounds like the people you want to connect with, then we need to talk. 

💸Finance fanatics who prefer Ramit Sethi and Tori Dunlap over Dave Ramsey 

💸Unbanked, underbanked, and underserved communities

💸Black, Indigenous, and other People of Color

💸Millennials and Gen Z consumers

💸LGBTQIA+ communities

You get in touch with your ideal client, I get to fulfill my passion for financial literacy—it’s a win-win.

our mission is Vital

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51% of LGBTQI+ people had less than $5,000 in savings, which includes 20% having no savings at all.²

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Black and Latina women face wage gaps of 61.4% and 57.8% respectively, against the wages of white men.³

Together, our personal finance content can break down barriers to understanding money. Ready to change the world?

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Only 22 states currently require financial education for public high school students.¹

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Financial illiteracy cost Americans an average of $1,819 in 2022.⁴


Solid finance writing Benefits your brand

Be the first name they see.

Your people are already looking for you! Bring your name to the top of their minds (and search results) with a winning SEO strategy.

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Earn their trust.

People don’t trust just anyone with their money. Give your clientele a reason to rely on your financial advice and fintech by delivering extra value as a trusted industry resource.

Encourage better money decisions.

Being “good with money” is a skill, not a talent. Help your audience build those skills with down-to-earth personal finance writing they can actually relate to. There’s enough mystery and shame in the personal finance world.

Let’s change that.

Redefine the money conversation.

Let’s be real— If you want to slap content on a website, you can hit up an AI app and get vague, unsourced writing that doesn’t do much more than fill up space.

To stand out, you have to shake it up! Lead the conversation with the latest info and interviews from industry experts.

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find me in the Byline 🔎

📝The proof is in the Portfolio📝

Get a feel for my work by reading the pieces I’m proud of!

Terrific Testimonials

⚡ Terrific Testimonials ⚡

Terrific Testimonials ⚡ Terrific Testimonials ⚡

  • In 2022 and 2023, as a managing editor for LendEDU, I’ve enjoyed working with Seychelle Thomas. In that time, she has demonstrated her skill and dedication as a personal freelance writer with contributions on topics such as home equity. I enjoy reading Seychelle’s well-researched and thoughtful articles, whether educational content, brand reviews, or other pieces. Her writing is clear and engaging, effectively communicating complex financial topics to our broad readership.

    Beyond her obvious talent as a writer, Seychelle is a true pleasure to work with. She is receptive to editor feedback and prompt to address any requested revisions. Her communication skills are excellent, which makes collaborating smooth and efficient. My team and I recommend Seychelle Thomas for her diligent research, clarity of writing, and professionalism. She is a valuable asset for any publication looking for a talented and dedicated freelance writer to contribute top-notch financial content. Working with her has been a privilege.

    -Kristen Barrett, Managing Editor at LendEDU

  • “Seychelle is one of my go-to writers. She's easy to work with and really knows her craft. I would recommend her to anyone looking for a skilled, reliable writer. We've worked together quite a bit on financial content, and her subject matter expertise is deep."

    -Garit Boothe, Digital Honey & Garit Boothe Digital

  • Seychelle was a pleasure to work with and put in lots of research and thought into blogging for us. At the same time, she writes in a way that others can understand, even when it comes to terms or topics they might not be familiar with. She communicated well and responded quickly throughout the entire process. We hope to work with her again soon!

    -Megan Marolf, LAAF Travels

You Got Questions? I got Answers.

  • A personal finance writer discusses topics surrounding the ways people use money. That could involve maximizing credit card rewards, applying for your first mortgage, or breaking down budgeting strategies.

  • I do a lot! My work goes beyond writing articles. I also craft website copy highlighting the strengths behind your personal finance brand. When you’re ready to step into the spotlight, I’ll write the video scripts to guide your talks. And even though my blogs are written to be engaging, I write with Google in mind, so your people can find you!

  • You have plenty of options—There's no denying it. Three factors set me apart: Experience, quality, and accuracy. I’ve earned ten years in the finance industry with seven years of customer-oriented banking experience. I’m intimately familiar with people’s daily financial struggles, plus the available solutions to help.

    When my work hits your inbox, it’s quality.

    -well-researched

    -plagiarism-checked

    -proofread with preliminary editing

    -and optimized for search

    TLDR: I’ll give your readers accurate finance content they can trust and act on.

  • As someone who encountered her fair share of financial challenges, I try to be the light at the end of the tunnel for others experiencing similar situations. Money impacts people’s lives tremendously. During my banking tenure, I uncovered a passion for helping people use money and credit as tools to improve their quality of life and avoid pitfalls. As a finance writer, I get to pursue my passion on a larger scale.

Pricing & Services

Blogs and Articles

  • Build credibility and trust in your brand.

  • Help your target audience find you online.

  • Educate your readers while building solid SEO.

  • Encourage potential customers to take action!

    Starting at $500

Website Copy

  • Highlight the strengths and specialties of your personal finance brand.

  • Drive engagement with inspiring calls to action.

  • Build an online presence you can be proud of.

    Starting at $1,200

Video Scripts

  • Stay on top of the latest money trends and topics with well-researched scripts.

  • Keep on topic without sounding robotic.

  • Enhance your social media presence with engaging video content.

    Starting at $300

You’ve seen the writing, Now meet the Writer

Being “good with money” is a skill, not a talent.

If you’ve made it here, then you’ve likely seen my work, or simply want to find a writer who meets your content needs. You want to create informative, engaging personal finance content to simplify the complex world of money for people who need it. And it wouldn’t hurt if that content has a few extra benefits like–

🔍Making it easier for ideal clients to find you
💯Building your brand’s trust and credibility
👩‍🏫Breaking down complicated financial concepts into simple terms

That’s where I come in! I’m Seychelle (pronounced say-shell), and I specialize in writing engaging and actionable personal finance articles. Before leaping into freelance personal finance writing in 2020, I racked up seven years of banking experience. I worked one-on-one with countless individual financial situations and unearthed my passion for financial literacy. Then, I earned certifications, completed regulatory training, and even picked the brains of experts within the company.

It was a no-brainer to combine finance with my affinity for writing! Today, I get to write for personal finance brands responsible for changing the landscape of how we all use and view money.

When I help others achieve their financial goals, I find remarkable joy in witnessing transformations as they go from uncertainty and fear to embracing control of their finances. I like to remind them that being “good with money” is a skill, not a talent. As such, overcoming money issues takes practice and a bit of self-forgiveness. Compassion is a necessary component of finance writing. Without it, we feed the cycle of shame and blame that strips people of their power.

If you’re ready to work with a shameless word nerd who knows a thing or two about money, it’s time for us to chat! Reach out over a quick email or book a slot on my calendar.

Certifications

(So you know that I know my stuff.)

Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients res

Ready to Demystify Money together?

Start by Booking Your Discovery Call

During our 30-minute discovery call, I’ll get to know more about your personal finance brand and the type of content you want to create together. Your time is valuable, so I like to focus on the juicy details that help me bring your tone and goals to life:

  • What are your primary content goals?: Whether you’re building an email list, selling products and services, or driving traffic— I can help with that.

  • How well is your current website and content reaching goals? Improve readability and inspire your readers to take action.

  • How are you currently ranking in Google? Let’s implement a baseline SEO strategy for our work and optimize the use of keywords.

  • What’s your long-term plan for the work we’ll do together? Are you building out a resource library, spreading the latest finance news, or laying the groundwork for your brand’s online presence? Gotcha covered.